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Mobile sales to reach 400m

Mobile phone shipments in EMEA are expected to grow 12% in 2007 to 400 million units, stated IDC.

Mobile phone shipments in EMEA are expected to grow 12% in 2007 to 400 million units, stated IDC.

The analyst firm predicts annual shipments in the region would hit 475 million by 2010.

In MEA, IDC said demand for top-of-the-range handsets was strong, but sales tended to be focused in richer Middle Eastern countries such as Saudi Arabia.

"2007 promises to be an exciting year with the widespread integration of technologies such as HSDPA, WiFi, mobile TV, GPS and high-capacity storage, in conjunction with further acceleration in the extension of web services to the mobile domain," said Geoff Blaber, senior research analyst for European mobile devices at IDC.

"All of which will present operators with the opportunity and challenge of driving new service and data revenues," he added.

Blaber also said that Apple's entry into the mobile phone market would boost the industry by redefining user expectations in the context of user experience.

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