Kingston targets Saudi Distributor
Kingston Technology is assessing potential distribution partners for its digital media products in Saudi Arabia as part of an ongoing strategy to strengthen its presence in the Kingdom
Kingston Technology is assessing potential distribution partners for its digital media products in Saudi Arabia as part of an ongoing strategy to strengthen its presence in the Kingdom.
The Saudi market remains one of Kingston's primary focus markets in the Middle East and it reinforced its coverage there earlier this year by adding Mindware to its ranks alongside Empa, Logicom, ITE Distribution and Tech Data.
However, Kingston's most significant move came six weeks ago when it appointed Al Jammaz as its first incountry distribution partner. "We needed to be present with a local distribution partner because this is what the market has recommended," said Middle East business development manager Antoine Harb. "We had people complaining about stock availability because with our other distributors the product is being shipped from Dubai. We hope that business will increase now that we have added a local presence."
Although Al Jammaz has the rights to Kingston's branded memory and value RAM portfolio, it is not authorised to sell the vendor's digital media products. Harbe claims Kingston is now searching for a specialist in-country distributor to handle those products.