Home / MDSap partners with SAP’s ‘Moving Experience’ initiative in the UAE and Oman

MDSap partners with SAP’s ‘Moving Experience’ initiative in the UAE and Oman

MDSap joins hands with SAP to promote the value of digitalization through unique roadshow at customer premises

Virtualization, Digital transformation, SAP

MDSap, a gold partner of SAP and expert in SAP's Platform and Technology (P&T) solutions, has announced the launch of a unique ‘Moving Experience' - a roadshow that presents how digitization can sharpen business efficiency and productivity.

With MDSap as the Digital sponsor of the initiative, SAP will lead the initiative, which aims at promoting how SAP Platform and Technology solutions can transform businesses.

Travelling across the UAE and Oman to the premises of the customers until September, the ‘Moving Experience' will provide an on boarding experience for customers on how SAP technologies can transform their business through demos. 

Tony Achkar, Group Managing Director and EVP of MDSap said, "The Moving Experience is a creative knowledge-sharing initiative that aims to provide customers with a real-world experience of how SAP technology can help them unlock their true potential. We believe that advances in technology must not be confined to board room meetings. We must take the message to the customers and ensure that we engage them with a narrative that demystifies technology and ensures they can understand better, learn more and make informed decisions.

The initiative is in line with our commitment to the ‘smart transformation' plans of the regional governments. We aim to take the ‘Moving Experience' to new geographies and foster a culture of stronger engagement with our customers."

MDSap also offers advanced ICT services and consultancy, system integration, software and hardware solutions, distribution, data centres, IT infrastructure and power solutions led by its partnership with Midis Group, which includes 150 companies across Europe and MENA.

SAP is the first multi-national business applications provider to open a cloud data centre in the UAE, providing secure and scalable innovation solutions to further the UAE Vision 2021 and the industry digital transformation.

"As UAE Vision 2021 and Oman Vision 2040 drive nationwide digital transformation, public and private sector organisations in both countries need the expertise of local channel partners to run in real-time and enhance competitiveness," said Sameer Areff

Chief Operating Officer, Middle East South, SAP. "MDSap's Moving Experience is an ideal platform for Emirati and Omani organisations to leverage the latest SAP cloud-based technology innovations to optimise costs, scale up, and transform customer experiences."

As the UAE's public and private sectors heavily invest in their organisation-wide digital transformation, with a strong focus on adopting scalable cloud-based solutions, the UAE's IT market is set to grow by 20 percent, from $5.5 billion in 2018 to $6.6 billion by 2021, according to BMI Research.