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Verizon sells Tumblr to WordPress owner

Automattic's acquisition is valued at a yet undisclosed amount, and will include the buyer taking on 200 staffers.

Verizon sells Tumblr to WordPress owner

Verizon Communications announced the sale of blogging website Tumblr to Automattic, the owner of WordPress.com, for an undisclosed sum. The sale is reported to include the buyer taking on around 200 staffers.

Confirming the acquisition on his Tumblr vlog, Automattic CEO Matt Mullenweg said, "Our teams are hard at work right now to make this transition smooth for everyone at Tumblr, and while we have many details to iron out, one thing we’re absolutely committed to is to preserve the passion and sense of community that so many people around the world – and all over the web – have come to associate with Tumblr."

He added that he was looking forward to working with everyone from Tumblr. The blogging website's chief executive wrote on Twitter, "There is much more to do to make your experience a better one, and I’m super confident that we are in great hands with this news. Tumblr and Wordpress share common founding principles. The plane has landed on a friendly runway. Now it is time to freshen up the jets."

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