Gaming livestreamer Ninja leaves Twitch for Mixer
The American game streamer left Amazon's live-streaming platform for the Microsoft competitor by inking an exclusive deal with the tech company.
Last Friday, game live-streamer Richard Tyler "Ninja" Blevins announced his departure from Amazon's live-streaming platform Twitch-the reason for the departure was revealed to be his recently-inked exclusivity deal with Microsoft's competitor Mixer.
Sharing the news on Twitter, Ninja said in a scripted press-con styled ad, "I feel like this is a very good chance to remember why I fell in love with streaming in the first place. [...] It's the same me; just a different platform." He added in an attached tweet, speaking directly to his audience, "I'm freaking out in the best of ways, and I'm just excited to finally get back to my streaming roots."
The move looks like a win-win for both Ninja and Mixer-while the live-streamer's peak viewership crossed 95,000 views, averaging at around 65,000 through his first stream, the platform on the other hand has seen a sharp uptick in app-store downloads.
Nelson added, "This is likely just the first salvo of many to come in the escalating battle between gameplay streaming platforms. While Ninja is one of the most well-known and followed figures in the space, he will undoubtedly not be the last to switch sides now that Microsoft has proven the tactic can drive such meaningful user growth."