Home / / EA shares rise 7% as game eyes China expansion

EA shares rise 7% as game eyes China expansion

Fortnite competitor Apex Legends is all set to be launched in China and—later—worldwide through a mobile application.

EA shares rise 7% as game eyes China expansion
Apex Legends has plans to expand to China and, eventually, worldwide.

Shares of game developer Electronic Arts (EA) rose 7% after revelation of their second quarter earnings, and the possibility of Apex Legends-which currently has plans to expand within a burgeoning esports industry-to generate between $300mn and $400mn in net bookings next year.

According to a Markets Insider report on Wednesday, spokespeople for the developers behind Need for Speed stated that Apex Legends has a consistent base of between 8 million and 10 million players per week. CEO Andrew Wilson elaborated, "Interest from teams, broadcast partners, and sponsors is strong. Apex Legends is going to be a new addition to the global competitive scene this year."

The first official Apex Legends competition will take place this September with eight teams participating. EA is also planning to launch the game in China, and to release a mobile app worldwide. 

Follow us to get the most comprehensive consumer tech news delivered fresh from our social media accounts on Facebook, Twitter, Youtube, and listen to our Weekly Podcast. Click here to sign up for our weekly newsletter on curated technology news in the Middle East and Worldwide.

REGISTER NOW | Webinar Event | Security you can bank on – Safeguarding the Middle East’s financial sector

Presented in partnership with security and network specialist Cybereason, the second in the three part webinar series will bring together a panel of experts to discuss how banks and financial institutions are evolving their service offering while simultaneously staying one step ahead of the cyber criminals who seek to bring their operations crashing to the ground.

CHANNEL AWARD 2018