Home / / WhatsApp reaches 400 million users in its biggest market, India

WhatsApp reaches 400 million users in its biggest market, India

Facebook continues to dominate its digital messaging presence with the platform that nearly every smart phone user in India actively uses.

WhatsApp reaches 400 million users in its biggest market, India

Facebook have hit a milestone with a region they are particularly keen on keeping their hold on.

Whatsapp has reported that it has has gained more than 400 million users in India, the biggest market it has. Techcrunch also reports that the platform is increasingly adapting to serve additional needs.

"Businesses such as social-commerce app Meesho have been built on top of WhatsApp. Facebook backed Meesho recently in what was its first investment of this kind in an Indian startup. As ByteDance and others aggressively expand their businesses in India, Facebook’s perceived dominance in the country has come under attack in recent months. ByteDance’s TikTok, which has amassed 120 million users in India, has been heralded by many as the top competitor of Facebook."

The only visible competitors to Whatsapp in India is Messenger which also belongs to Facebook, and it's also notable that WhatsApp is now supported in KaiOS, an operating system for feature phones which Nokia uses and the feature phone market in India is ripe for the picking.

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