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Orange Business Services and Genesis Analytics to support digital banking transformation in MEA

Partners combine digital, cloud, network, regulatory and industry expertise

Pieter Zylstra, Regional Director Digital Transformation and Financial Sector Lead for Middle East, Africa and Turkey at Orange Business Services.
Pieter Zylstra, Regional Director Digital Transformation and Financial Sector Lead for Middle East, Africa and Turkey at Orange Business Services.

Orange Business Services and Genesis Analytics have signed a partnership agreement to jointly serve the financial services industry in Africa and the Middle East.

The partnership is focused on providing strategy consultancy to prepare financial institutions to launch new digital ecosystem banking services. It will also help these financial institutions address the increasing disruption of innovative mobile payment and digital banking business models with a full portfolio of digital capabilities.

The partnership combines Genesis Analytics' African and Middle Eastern expertise in regulatory economics, strategy and market research with the Orange capabilities in digital, cloud and network services.

Together the two companies have already delivered digital banking strategy consultancy engagements for leading institutions, including leading banks in Africa and the Bill & Melinda Gates Foundation, with its focus on financial inclusion.

"Banks and regulators in Africa and the Middle East are looking for digital partners to support them in their digital transformation journey, from strategic regulatory advice and building co-innovation sandboxes to hosting banking solutions in the cloud.

Together with Orange Business Services we are now able to offer these new digital services to our large established customer base in the region," said Richard Ketley, Managing Partner of the Financial Services Strategy practice at Genesis Analytics.

"The financial services sector worldwide is disrupted by rapid consumer adoption of new technologies and changing regulatory frameworks on payments, privacy and cloud computing. These changes require banks to alter their operating models, especially in Africa and the Middle East.

Combining digital banking solutions from Orange with Genesis Analytics' deep regulatory understanding of the African and Middle East financial sector provides our customers with a better service to address financial inclusion challenges ahead," added Pieter Zylstra, Regional Director Digital Transformation and Financial Sector Lead for Middle East, Africa and Turkey at Orange Business Services.