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Trend Micro fortifies Middle East leadership

Trend Micro appoints new managing director for Saudi Arabia and new head of MENA sales operations to support secure regional digital transformation

Trend Micro fortifies Middle East leadership
Rasheed Alodah Country managing director for Saudi Arabia,Trend Micro

Trend Micro has bolstered the Middle East leadership team with a new managing director for Saudi Arabia and a new head of sales operations in Middle East and North Africa (MENA) to support surging demand for cybersecurity, with research showing that the region's cybersecurity market is set to reach a record high of SAR83 billion by 2022.

With Saudi Vision 2030 boosting nationwide digital transformation and the G20 economy's diversified growth, the Kingdom is facing high volumes of cyberattacks. Trend Micro research for Q1 2019 shows Saudi Arabia had the highest number of malware threat detections, and the second-highest number for email threats and malicious URLs, in MENA.

As a result, Saudi CIOs are investing in cybersecurity systems and transforming processes. The Kingdom's cybersecurity market has been growing at a rate of 15 percent CAGR, projected to reach SAR13 billion in 2019. Saudi Arabia is expected to contribute the largest market share to the MENA cybersecurity market from 2017 to 2022.

"The Kingdom's record-high cybersecurity market illustrates the urgency that public and private sector organizations face in their secure digital transformation," said Dr. Moataz Bin Ali, vice president, Middle East and North Africa, Trend Micro.

Supporting the region's secure digital transformation, Trend Micro has appointed Rasheed Alodah as country managing director for Saudi Arabia, and Muayad Simbawa as head of sales operations for MENA. Both will report directly to Dr. Moataz Bin Ali.

"Our new appointments for the Kingdom and for MENA bring strong experience and leadership skills to secure strategic verticals," added Dr. Moataz Bin Ali. "Government and public sector, energy and oil and gas, and education are our priority markets where we see the strongest demand. These industries handle sensitive business and citizen data that need comprehensive security."

Rasheed Alodah is responsible for Trend Micro Saudi Arabia's business strategy and sales, and works closely with regional leaders to take business to the next level. He was promoted from director of strategic business at Trend Micro Saudi Arabia, and has 12 years of experience.

Muayad Simbawa is responsible for Trend Micro's regional sales operations, including driving sales processes, growth, and profitability. He was promoted from director of enterprise business for Trend Micro Saudi Arabia, and brings 12 years of experience.

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