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Salesforce introduces the First Low-Code Blockchain platform for CRM

Salesforce Blockchain extends CRM, says it delivers a fast and easy way to build trusted partner networks that share verified, distributed data

CRM, Salesforce.com Inc (www.salesforce.com/)

Salesforce, has announced Salesforce Blockchain, a low-code platform that enables organizations to share verified, distributed data sets across a trusted network of partners and third parties.

By bringing blockchain to the platform, companies can create blockchain networks, workflows and apps that deliver entirely new customer experiences. Salesforce Blockchain made its debut at TrailheaDX, Salesforce's fourth annual developer conference.

"We help companies build for the future by making breakthrough technology accessible and easy to use-today we are doing just that with Salesforce Blockchain," said Bret Taylor, President and Chief Product Officer, Salesforce. "Now, companies will be able to create new ecosystems and achieve new levels of interconnectivity through trusted partner networks."

By combining CRM workflows with blockchain data, companies can create new business processes and models that span sales, service, marketing and beyond to accelerate the speed of business.

Built on the open source technology of Hyperledger Sawtooth and customized for Salesforce Lightning, Salesforce Blockchain, the company says, lowers the barrier for creating trusted partner networks. Salesforce Blockchain enables companies to bring together authenticated, distributed data and CRM processes.

Salesforce Blockchain features include:

  • Building Networks with Clicks-Build and maintain blockchain networks, apps and smart contracts-unique to every business-using Salesforce's powerful low-code capabilities. Customers can now create and share a blockchain object in the same process as any CRM data object-with clicks, not code.

  • Automate Data with Lightning Platform-Make blockchain data actionable through native integration with Salesforce. Layer complex blockchain data on top of existing sales, service or marketing workflows like search queries and process automation.

  • Engaging Partners Easily- Salesforce says it lowers the barrier to entry for partners, distributors and intermediaries to leverage Salesforce Blockchain. Companies can now pull in APIs, pre-built apps and integrate any existing blockchains with Salesforce. With an engagement layer, companies can also interact with and add third parties to their blockchain with a few clicks and a simple authentication-creating trust networks.


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