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O Boticário to launch AI-developed fragrance

The innovation was created by fragrance house, Symrise and IBM Research

Business and intelligence, O Boticário (www.boticario.com.br/)

Scheduled to arrive in the region in the second half of this year, Brazilian beauty brand O Boticário is launching the world’s first fragrances developed with the help of Artificial Intelligence (AI).

Middle East Beauty reported that the innovation was created by Symrise, one of the most renowned fragrance houses in the world, and IBM Research.

To create a product targeted to the millennial generation, Symrise has used Phylira - an Artificial Intelligence solution developed by IBM Research that uses new and advanced automatic learning algorithms to examine millions of formulas and thousands of ingredients and thus identify new patterns and combinations. The computerised process resulted in two unusual fragrance combinations - combining notes of fruits, flowers, sweets, spices, woods and even cucumber.

“What looked like a totally unlikely combination resulted in fragrances that surprised even our staff and they just needed O Boticário’s final touch to be fully ready. It’s the perfect alchemy between man and machine, translated into perfumery,” said Jean Bueno, head of marketing and innovation, perfumery category, at O Boticário.

The company’s research and development team has refined the initial combinations proposed by the machine to reach the final versions of world’s first two fragrances created with the help of Artificial Intelligence.