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Instagram launches low-data mode

The feature will be globally available on Android in the coming days.

Instagram launches low-data mode

Starting today, Instagram is launching a new feature designed to help you continue to view the content on Instagram while reducing the amount of data you use on your phone.

With this opt-in mode for Android only, you can view your content on Instagram with reduced image loading time, by reducing the amount of data that Instagram uses on your mobile phone.

How It Works: You'll now have three customizable options when for viewing high-resolution media and pre-loading videos. Go to "Settings," then "Account," then "Cellular Data Use" - and then you will be able to turn this setting on, which will prevent the loading of videos and high-resolution media in advance. Once this setting is enabled, you'll be able to choose among three options for how Instagram will show you high-resolution media including "Never," "Wi-Fi Only," and "Cellular + Wi-Fi".

Instagram noticed that people have different data usage patterns and plans, so the idea is to retain more users on the app with this new feature. This is also primarily meant to give more people the ability to connect with the people and interests they view on Instagram and provide an uninterrupted Instagram browsing experience to people in slow internet areas, while using less data. This feature will be globally available on Android in the coming days.

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