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Talkwalker talks social insights on Ramadan 2019

Talkwalker analytics identified some key social insights that emerged during the month of Ramadan.

Talkwalker talks social insights on Ramadan 2019

Talkwalker analytics identified some key social insights that emerged during the month of Ramadan.

During the month of Ramadan, social media witnessed huge spikes in engagement as people have more downtime and as brands vie for their attention with one campaign after the other.

Facebook says Middle East users spend almost 58 million more hours on its platforms during Ramadan (5% more than usual) while Youtube experiences a 22% increase in viewership of sports videos and 30% increase when it comes to travel videos.

Number of Ramadan mentions globally: 32.1M

Number of Ramadan mentions in MENA: 21.1M

Top words associated with Ramadan conversation in MENA
شهر (Month) 25%
الله (Allah) 22%
Crescent emoji 12%
Heart Emoji (6%)

 

Top hashtags associated with Ramadan conversation in MENA

#رمضان (#Ramadan - 5M mentions)
#رمضان_كريم (#RamadanKareem -627.5K mentions)
#hadith - 439.4K mentions
#السعودية (#Saudi - 260.7K mentions)

 

Top performing video ads by number of post engagements 

Orange
Telecom Egypt (WE)
Vodafone Egypt
Pepsi Masr
Banque Masr

Pages with highest engagement rates during Ramadan

Celebrity pages

Mustafa Hosny Facebook page = 2.2M
Ekrem İmamoğlu Twitter account = 1.5M
Presiden Joko Widodo Facebook page = 688.1K
Najib Razak Facebook page = 599.1K
King Salman Twitter account = 471K
Amr Khaled Facebook page = 467.7K
Justin Trudeau Facebook page = 421.8K
Mufti Ismail Menk Twitter account = 338.6K
Mohamed Salah Twitter account = 301.6K
Tamer Hosny Facebook page = 244.8K

Brand pages

Vodafone Egypt Facebook page = 1.1M
Etihad Airways Facebook page = 1M
Etisalat Misr Facebook page = 645.8K
Orange Egypt Facebook page = 532.1K
Telecom Egypt Facebook page = 377.7K
Banque Misr Facebook page
Ooredoo Tunisie Facebook page

Most talked about brands in Ramadan conversation (MENA)

1.       Nintendo switch

2.       Lenovo

3.       iPhone

4.       FC Barcelona

5.       Al Hilal FC

 

Interesting seasonal trends

Vimto - sudden spike in mentions with the start of Ramadan, total of 68.6K mentions during Ramadan

Ramadan Fridges (potential reach of 2.2B – see top themes & virality map below)

 

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