ASUS celebrates 30 years of innovation at Computex 2019
Announcing a special edition 30th anniversary product lineup, Prime Utopia concept motherboard, ZenBook Pro Duo and ZenScreen Touch, Asus had a lot to show at Computex
The ASUS 30th anniversary special-edition lineup features new versions of the ZenFone 6 Edition 30 smartphone, ZenBook Edition 30 laptop and Prime X299 Edition 30 motherboard, all featuring a special stylized “A” monogram signifying ASUS values and history created by ASUS Design Center to celebrate the anniversary as well as unique designs that embody the ASUS focus on refined aesthetics and outstanding performance .
The foundation of the “A” monogram is a representation of the Chinese symbol for people and shows the humanitarian side of ASUS. The top part creates an arrow shape signifying the ASUS ability to overcome obstacles and ascend industry norms, and the overall shape when flipped resembles a heart, which speaks to the heartfelt affection and endearment for life.
"ASUS is honored to have been serving the hardcore tech community, enthusiast, gamers, creators, and tasteful consumers for the last 30 years," said ASUS Chairman, Jonney Shih. "I am tremendously excited and proud that we have stayed true to our relentless engineering origin on this incredible journey — one that has made us wiser and stronger together. We aspire to continue to create the most ubiquitous, intelligent, heartfelt, and joyful smart life for everyone for decades to come."
Joining Chairman Shih on stage to talk about the two companies’ long partnership was Chris Walker, Vice President of Client Computing at Intel: “Intel and ASUS share a strong passion for innovation. We congratulate ASUS on their 30-year anniversary. In that time, our collaborations have brought to market devices that enrich the experiences of people around the world.
Today, ASUS is leveraging the desktop-caliber performance of 9th Gen Intel Core mobile processors. The new, exciting ASUS ZenBook Pro Duo with the companion display, embodies the true meaning of pushing boundaries for PC function and design and is a great example of the innovation our collaboration enables."
ASUS ZenBook Edition 30 features a design with a genuine leather lid cover and an 18-karat rose gold plated logo and exclusively equipped with a complete set of premium accessories. It is also the world’s smallest 13-inch laptop featuring a 95% screen-to-body ratio, 8th Gen Intel Core i7 processor and NVIDIA GeForce MX250 discrete graphics.