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Salesforce AppExchange unveils new ecosystem insights

AppExchange Partner Intelligence gives partners unique insight into customer engagement

Customer experience, CRM, Salesforce.com Inc (www.salesforce.com/)
Salesforce announced the launch of new ecosystem insights on Salesforce AppExchange.

Rapidly-changing customer expectations in the Fourth Industrial Revolution are accelerating demand for technology expertise and new innovation within Salesforce’s growing ecosystem. These new AppExchange insights bridge this supply and demand—enabling customers to easily identify the consulting experts and business solutions best suited for their needs, and empowering partners with customer engagement analytics to more effectively build and market their solutions.


“As the Salesforce economy and customer demand continue to grow, our customers and partners must have the right business solutions and technology experts at their fingertips,” said Woodson Martin, General Manager, Salesforce AppExchange. “AppExchange is bringing consulting partner services and technology solutions together in one marketplace while enabling all of our partners to harness data to power customer success like never before.”
 
Consultants on AppExchange
 
Consultants on AppExchange is a new destination within the marketplace tailored for customers looking for personalized solutions and specific industry expertise. Customers can now identify the best Salesforce experts for their business needs, from companies that include Accenture, Acumen Solutions, Appirio, Bluewolf, Capgemini, Cognizant, Deloitte, Magnet360 and PolSource. Consultants on AppExchange includes:

Consultant Finder, a guided search engine that enables customers to connect with a consultant based on specific search criteria, such as preferred location, company size and product, and industry expertise. Customers can also filter their searches based on consultant ratings and language preferences.

Expertise Tab, which gives customers new insight into the areas that a consultant specializes in based on data populated via the Salesforce Partner Navigator program. Technology expertise can be found in the “Expertise” tab, highlighting which AppExchange solutions a specific consultant can implement to help customers transform their businesses.
 
“Magnet360 has long been dedicated to ensuring our customers can succeed on the Salesforce Platform, and as the Salesforce economy grows, so has the demand for implementation expertise,” said Matt Meents, CEO and Founder, Magnet360, a Salesforce Platinum consulting partner. “With nearly 90 percent of Salesforce customers using at least one AppExchange app, making our consulting services available and easily searchable through AppExchange opens the door for us to help more companies with their Salesforce needs.”
 
“Good Energy empowers customers to be part of the solution to climate change and in control of energy usage—we need technology to enable that, and that’s where Salesforce comes in,” said Mike Spencer, Technical Lead, Good Energy—a customer of Salesforce Platinum consulting partner PolSource. “PolSource quickly identified core Salesforce capabilities that gave us a single view of our customers, and developed a roadmap for how to achieve this goal. PolSource's consulting services were instrumental in launching our ​Acquire Program for Domestic and SME Sales Apps. Giving customers access to consulting partners like PolSource through AppExchange is an exciting innovation."
 
AppExchange Partner Intelligence—New Insights for Partners
 
AppExchange Partner Intelligence is a completely new set of analytics features for partners that delivers insights into how customers and prospects interact with their solutions. AppExchange solutions have been installed more than 6.5 million times by Salesforce customers. And in a growing marketplace, understanding the entire customer journey, from initial search to install, is crucial for partners to build better, differentiated solutions and listings. With Partner Intelligence, partners will be empowered with their tangible customer data.
 
“Knowing exactly how customers and prospects engage with our solutions fundamentally changes how we innovate,” said Simon Ejsing, Director of Analytics, FinancialForce. “Being able to uncover trends from our entire user base sheds light on how we can build solutions based on what customers actually want—not what we think they want.”
 
Availability

    Consultants on AppExchange, including consultant listings, Consultant Finder and the Expertise tab, is currently live on AppExchange.
    
AppExchange Partner Intelligence

AppExchange Marketplace Analytics will be available to AppExchange partners and consultants with active AppExchange listings in Summer 2019.
        
AppExchange App Analytics will be available to AppExchange partners with security-approved apps in June 2019.