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Zebra Technologies celebrates 50 years of Innovation

Zebra continues legacy of guiding enterprises through digital transformation

A 50 year timeline of how Zebra Technologies has grown
A 50 year timeline of how Zebra Technologies has grown

Zebra Technologies Corporation celebrates its 50th anniversary as it continues to empower the front line of business.

Since the inception of its first printing prototypes in the late 1960s, Zebra has evolved into a trusted advisor to its partners and customers based on its legacy of innovation to help transform the enterprise.

"We are proud to celebrate our half century milestone with our customers across the retail/ecommerce, manufacturing, transportation and logistics, healthcare, government and other industries," said Anders Gustafsson, Chief Executive Officer, Zebra Technologies. "While Zebra has changed its stripes over the years, we are well-positioned to accelerate our strategy. With our network of specialized partners, we will continue to deliver industry-tailored solutions at the enterprise edge where there is an amazing amount of new growth and opportunities."

Zebra marks this 50-year milestone as a result of its consistent focus on the company's guiding principles. As digital technology transforms the edge of the enterprise, Zebra's purpose-driven design builds in ease of use, security and ruggedness with front-line users, workplace and workflows in mind.

Over its history, Zebra has continuously innovated within its core set of technologies and created completely new categories to fuel next-level performance for its customers. An increasing amount of its innovation stems from advances in software and data services.

In particular, the Zebra DNA suite of applications, development tools and utilities powers the printers, scanners and mobile computers within its portfolio. Plus the Savanna platform underpins both Zebra's intelligent edge solutions and a new category of cloud-enabled applications developed by Zebra partners.

With over 4,400 U.S. and international patents issued and pending based on organic innovation, Zebra has also increased its investment in disruptive technologies, bolstered by several acquisitions in recent years that include Motorola Solutions' Enterprise business, Xplore Technologies Corporation and Temptime Corporation. Zebra Ventures, the company's strategic investment arm, continues to invest in early stage companies such as the most recent example: Locus Robotics.

As part of its philanthropic efforts, Zebra is paving the way for future science and technology leaders through its support of FIRST (For Inspiration and Recognition of Science and Technology).

For more than 20 years, Zebra employees have mentored robot-building teams. This year, the company also provided one of its location solutions, Dart to gather real-time data on robot movements to optimize FIRST robot competition gameplay and enhance the spectator experience.


From the introduction of its first printer to its leadership today as a trusted advisor, Zebra continues to work with its partners and customers to transform the enterprise from the edge and is committed to helping them uncover future opportunities.