Honor launches the Honor 10i in the UAE
Honor is betting big on its Triple-Lens and Selfie Camera
Honor, announced that the latest addition to the series, the Honor 10i, has launched in the UAE.
Chris Sun Baigong, President of Honor MEA: "Recognizing the unique way today's millennials and the Gen Z express themselves these days, Honor is working tirelessly to refine its camera capabilities to better meet the needs of technology, design, personal expression and community engagement. The pioneering triple-lens camera set up complemented by a 32MP front camera packaged together in the new Honor 10i has been created for the socially active and highly visual generation to help them capture the most precious moments in life effortlessly and co-create a new lifestyle. Honor 10i is a testament to the fact that Honor is committed to delivering the latest premium features at an accessible price point for them."
Recognized for devices with advanced features, Honor not only reigns high in its home country, China as the leading smartphone e-brand, but achieved remarkable results overseas with a 170% growth in global sales in 2018.
HONOR ranks at 4th position in Saudi Arabia with an increased market share of 230 percent in 2018, based on GFK report, and Honor ranks at 4th position in the UAE with an increased market share of 530 percent in 2018, based on GFK reports.
The Honor 10i's 24MP primary camera comes with a f/1.8 wide-aperture lens and the Quadra CFA sensor, the camera system boosts light sensitivity and lets more light pass through, allowing for what Honor say are lovely night shots.
The 120-degree ultra-wide angle lens is will be able to capture most environments and the Super Night Shoot mode should be able to produce night shots without a tripod, as Honor boldly claim. In addition, it has programmed AI multi-scene recognition, capable of recognizing 22 categories of objects and 500+ scenarios.
The Honor 10i's AI-enhanced 32 MP selfie camera is Honor's best front-facing camera setup so far. It converts selfies into 2.3x1.7m-sized posters without losing too much detail. The built-in AI beauty algorithms touch up selfies based on gender, age and skin tone.
With the AI backlighting imaging technology, the lighting capabilities are made possible by the combination of a 32MP ISO-enhanced lens, the screen ring light-filling technology and the Quadra sensor.
The 10i comes with three finishes - Midnight Black, Phantom Red and Phantom Blue. It has a 3D curved body and rounded corners. With a minimalist dew-drop notch and an over 90% screen-to-body ratio, its 6.21-inch FullView HD screen would appeal to mobile users who'd like to watch their entertainment on the go.
Based on the EMUI 9.0 operating system, the Honor 10i comes with an overall software upgrade that features a concise user interface, enhances data management system and optimises user experience.
The 4GB RAM + 128 GB Honor 10i will be available for the price of 999 AED in Phantom Red, Phantom Blue and Black across all vendor channels in the UAE. HONOR 10i Phantom Blue, Phantom Red, and Black colours can be pre-ordered from 16th April 2019 while the open sale is scheduled to start from 24th April, 2019. The device will be available for AED 999. Pre-orders open on the 16th April.