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Nahdi pharmacy rolls out new online retail service

New omnichannel service supports Saudi pharmacy chain's online and mobile sales

Nahdi pharmacy rolls out new online retail service
Nahdi pharmacy chain has implemented a new multi-channel retail service.

Saudi pharmacy chain Nahdi has launched a new omnichannel online retail service, which has generated its best weekly average sale size and best volume of web traffic the company said.

The retail pharmacy chain, which has a presence in 143 cities and towns across Saudi Arabia, deployed the new solution to manage web and mobile sales.

The new site, which was created by Redbox Digital, resulted in the chain's highest ever site traffic, best conversion rates and best average basket size value in its first week of operation.

The new omnichannel experience is built on Magento Commerce Cloud and Magento Order Management and integrates with Nahdi's existing back-office Oracle systems.

Magento Commerce Cloud provides Nahdi with a secure, flexible and scalable commerce foundation, while Magento Order Management allows the pharmacy retail chain to better manage its order information across its sales channels - web, mobile, stores and warehouse - giving Nahdi real-time visibility of its inventory.

Pawel Dabrowski, Nahdi's head of omnichannel said the new solution meets its strategic and technical requirements and will future-proof its business.

"Nearly 95% of all online traffic comes from mobile so every consumer interaction is developed with mobile at its centre. Our omnichannel goal was simple: to design a cohesive, personalised user experience for customers at every touchpoint," said Dabrowski.

"Now with Magento Order Management, we can operate through a convenient fulfilment service: ship-from-store, ship-from-warehouse and click & collect. We can also extend our assortment and provide a better delivery experience for Nahdi's guests."

Dabrowksi added that the complex project was delivered on time.

"The project was delivered on time by Redbox, which is an amazing achievement given the size and complex nature of the implementation. There were so many elements to consider from mobile application and single sign-on to loyalty programs and single customer view.

"Being able to bring all these together required knowledge, skill, understanding of the wider eco-system and more importantly teamwork - expressing the real partnership between the two parties."

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