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Huawei wants the P30 to revolutionize smartphone photography

UAE consumers will receive the Huawei Watch GT 2019 Active Edition bundled with the P30 and P30 Pro if they pre-order by April 10.

Mobility, Smartphone, Handsets, Huawei Consumer (consumer.huawei.com/ae-en/)
Mobility, Smartphone, Handsets, Huawei Consumer (consumer.huawei.com/ae-en/)
UAE consumers will receive the Huawei Watch GT 2019 Active Edition bundled with the P30 or P30 Pro if they pre-order by April 10.

Huawei are confident that P30 and P30 Pro will ‘rewrite the rules’ of smartphone photography. With several camera upgrades added to the latest iteration, the P30 Pro boasts of a quad Leica camera and what Huawei are calling a ‘SuperSpectrum’ sensor and ‘SuperZoom’ lens. The Chinese phone manufacturer is hoping that users will find these devices pushing the envelope on smartphone photography and videography too.

Commenting on the announcement, David Wang, UAE country manager at Huawei Consumer Business Group, said: "Huawei CBG enjoys the unwavering trust of users in the UAE as they have grown to recognize us for our ability to pioneer technologies to redefine user experience. Recording memories is one of the oldest forms of expression and with the evolution of digital photography, the smartphone camera has become the most important feature in users’ considerations.

With the HUAWEI P30 Pro we have introduced the Supercamera to the smartphone by integrating the world’s first Leica Quad Camera with cutting-edge HUAWEI SuperSpectrum Sensor and SuperZoom Lens to create a powerful smartphone for videography and photography.”

Huawei may have a strong case too, it’s currently the highest-rated smartphone camera on DxOMark with an average score of 112 and I have personally tested the P30 Pro briefly to see there’s certainly a huge jump with what they are trying to do with their camera. The sensor has better light capture and improved color reproduction. The Superzoom 5x optical zoom, 10x hybrid zoom and 50x digital zoom.

Huawei’s propriety software, Dual-View Video enables users to simultaneously capture a large area and a close-up and view the two shots together on one screen. As far as battery is concerned, Huawei’s patented SuperCharge technology would ensure your device gets its power back up quickly. If you’re a dual phone user, the P30 also stands to work like a power bank should you need it since it can work as a reverse charger.

Huawei CBG also announced the TIPA General Assembly’s recognition of the HUAWEI P30 Pro as one of the Best Products of 2019 with the device bagging a “Best Photo Smartphone” award. The title has been awarded to a HUAWEI P Series flagship for three years in a row.

Building on the success of the popular Mate 20 Series selling out in the UAE before it hit the store shelves during its first phase of pre-order, Huawei expects the same to apply to the P30 series.  

Both the HUAWEI P30 Pro and HUAWEI P30 are available for pre-order online and in-store until the 10th of April 2019. With every pre-order, customers will receive a gift package worth AED 1299, including the new Huawei Watch GT 2019 Active edition.

The recently launched Huawei Watch GT 2019 Active Edition is an outdoor smart watch that features up to two-week ultra-long battery life with fitness and wellness tracking capabilities and multi-sport modes. The Active Edition features a 46mm watch face and will be available in Black Stainless Steel and Stainless Steel.