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F5 Cloud Portfolio Grows with Cloud Services

Launching on AWS, new SaaS offerings provide optimized, easy-to-consume services for application developers and DevOps teams

Venu Aravamudan, SVP and General Manager of F5 Cloud Services.
Venu Aravamudan, SVP and General Manager of F5 Cloud Services.

Launch chimes with growing cloud receptivity among UAE businesses and organisations

F5 Networks is rapidly growing its cloud-native application services portfolio with solutions that address a broad range of modern application development use cases with consumption models that resonate no matter where customers may be in their cloud migration journey. Today, the company extends its portfolio with a new delivery model that leverages the AWS SaaS Enablement Framework for its application services.

As enterprise-grade offerings, they are designed to support modern deployment scenarios such as cloud-native applications, micro services, and container-based environments. Consumed as a utility through a pay-as-you-go model in the AWS Marketplace, F5 Cloud Services offer predictable pricing, flexibility, and the ability to auto-scale to meet application workload demands.

F5 Cloud Services also deliver foundational security capabilities and will offer additional protections through future services that allow companies to configure and automate defences for multiple attack vectors. Offering F5 capabilities through a SaaS delivery model provides an extensible framework to deliver additional services as needed over time, and throughout an application’s development and production lifecycle.

The news chimes with recent survey results from market research agency Think Positive, which claim that C-level executives and business leaders in the UAE overwhelmingly agree on cloud computing’s positive and transformative impact.

According to the study, 97% of all UAE respondents believe the cloud can have a positive impact on market share and help to displace competitors. 89% also stated that it can improve brand perception, and 89% praised its capacity to improve innovation.

 A clear consensus was also reached on the cloud’s potential to enhance the overall customer experience (89%). Furthermore, there was agreement on cloud’s likely starring role in driving major government-led transformation initiatives. 91% believed it would have a notable positive influence in this respect across the UAE, encompassing initiatives like Expo 2020 and the UAE’s Vision 2021.

“Customers are increasingly looking for easy-to-consume, advanced SaaS-based application services for security and application delivery,” said Venu Aravamudan, SVP and General Manager of F5 Cloud Services. “F5’s advanced application delivery and security capabilities will now be delivered as modern, DevOps-centric SaaS solutions aligned with AWS best practices.”

“Using the AWS SaaS Factory and AWS SaaS Enablement Framework, we were able help F5 architect, develop, and deploy their new Cloud Services platform on AWS,” said Terry Wise, VP, WW Partners at AWS. “Customers can now consume F5 solutions in a SaaS model, while enabling developers to innovate without having to worry about managing infrastructure or the underlying code.”

Secondary DNS Cloud Services are launching today in the AWS Marketplace, with a global server load balancing offer available in preview, and new security capabilities—including web application security protections designed to defend against existing and emerging application threats—coming soon.

Expanding on the preview introduced at last year’s AWS re:Invent conference, today’s announcement continues a strategic shift for F5 around innovative offerings best suited for how organizations, from start-ups to large enterprises, are deploying and consuming applications and services in the cloud.