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Facebook CEO pledges to rebuild around privacy

Facebook outlines principles for more private and secure social media in future

Facebook CEO pledges to rebuild around privacy
Mark Zuckerberg has outlined privacy principles that he says Facebook will build into its social platforms in future.

Facebook CEO Mark Zuckerberg has outlined plans for a more privacy-focused Facebook in future.

The company will focus on Messenger and WhatsApp as the main means of communication on Facebook network in future, and pledged to make these apps faster, simpler, and more secure, with end-to-end encryption.

Facebook also outlined future principles to protect privacy and safety in future.

In blog post, the Facebook boss said that users are looking for more private and secure social interactions, comparing public social media with a town square when more and more users want an experience more like a living room.

Zuckerberg said that Facebook services will be rebuilt around these services and principles in future.

The principles include more focus on private interactions, where users have control over who they communicate with and without anyone else being able to see their communication; end-to-end encryption; reduced permance so that messages are not kept for any longer than people want them; interoperability between networks; secure data storage, including a pledge not to store data in countries with a poor human rights record, and improved safety within the limits of an encrypted service.

"As I think about the future of the internet, I believe a privacy-focused communications platform will become even more important than today's open platforms. Privacy gives people the freedom to be themselves and connect more naturally, which is why we build social networks," Zuckerberg wrote.

"Today we already see that private messaging, ephemeral stories, and small groups are by far the fastest growing areas of online communication.

"I understand that many people don't think Facebook can or would even want to build this kind of privacy-focused platform -- because frankly we don't currently have a strong reputation for building privacy protective services, and we've historically focused on tools for more open sharing. But we've repeatedly shown that we can evolve to build the services that people really want, including in private messaging and stories."

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