Saudi's Herfy to enhance customer service with Capillary
Saudi fast food chain to deploy Capillary solutions to support online ordering
Saudi fast food chain Herfy Food Services has signed Capillary Technologies to revamp its online ordering systems.
Herfy will deploy cloud-based solutions from Capillary, including its Progressive Web App (PWA), to support customer engagement on its website and mobile app.
Herfy is Saudi Arabia's largest fast-food chain with 367 stores.
Louay Ajam, Marketing & Advertising Asst. Director at Herfy Food Services Co, said: "We are glad to associate with Capillary Technologies to tap their solutions that will give a seamless digital experience to our customers. This is a continuation of our digital transformation journey. As a market leader, Herfy is constantly innovating and elevating its customer experience. The development of the e-commerce platform is part of our digital strategy to build a strong digital ecosystem so that customers can conveniently interact with the brand."
Nitin Kaushal, President & General Manager - EMEA at Capillary Technologies, said: "We are proud to collaborate with Herfy Food Services Co to help modernize their digital engagement practices aimed at catering to the needs of the ever-evolving customer profile and market requirements. Our role is to help businesses get ahead of the digital evolution and stay ‘always consumer ready' with a tangible ROI, which we are committed to deliver."