Mercedes-Benz launches connected car services in the Middle East
Mercedes me connect service, featuring range of remote services, now available in the region
Mercedes-Benz has introduced its ‘Mercedes me connect' solution to the Middle East, to allow drivers to connect to their cars remotely.
The service, which is available now for 2018 and later models of Mercedes-Benz cars, includes a Mercedes me app and portal, which can be used for a range of remote functions and information services.
Among the features are remote engine start, to turn the engine on and off, and remote parking assist to control the parking manoeuvre from outside the car. The app also includes Maintenance Management, Breakdown Management and Accident Recovery functions.
Mercedes me also includes ‘In-Car Office' which allows the driver to access office productivity functions such as synchronising with the user's calendar to automatically add the location of meetings to the in-car navigation system. Drivers can also access telephone conference calls with automated dialling and access control.
The service also includes the MBUX (Mercedes-Benz User Experience), an information service that includes alerts for drivers on navigation functions such road conditions, traffic incidents or approaching emergency vehicles. Users will also be alerted in case something has bumped into the parked vehicle or if it has been towed away.
Using prediction features, the MBUX anticipates what the user would like next - from preferred radio stations to frequently driven routes to regular phone calls that take place on a specific day. Mercedes me connect will learn a customer's routine and thus suggest specific activities on display on the given day.
"We are very excited to bring to the region the sophisticated Mercedes me connect," said Lennart Mueller-Teut, Head of Marketing & Communications at Mercedes-Benz Cars Middle East "We use state-of-the-art technology such as MBUX's artificial intelligence capabilities to learn about a user's preferences when driving, gradually turning the car into a personal assistant for the driver - an attribute we know will be a huge success here. Mercedes me connect is designed with our customers' needs in mind in today's digital age, and makes life just that little bit easier for them."