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MAF partners with will.I.AM for AI system

Majid Al Futtaim to use Omega AI solution from rapper's I.AM+ company

MAF partners with will.I.AM for AI system
(l-r): Alain Bejjani of MAF, with will.I.AM.

Majid Al Futtaim has partnered with rapper will.I.AM's technology company to deploy an AI platform that will support customers for MAF's retail operations.

The mall, retail and leisure centre operator will use the Omega conversational AI platform from I.AM+ to engage customers across various touchpoints.

The Omega platform engages consumers in conversational and contextual interactions, using deep cross-domain knowledge to provide high levels of customer experience. The platform has been designed as voice-first, to be focused on spoken conversations with customers, although it can be integrated with other interfaces.

It has also been built with a focus on protecting user data and privacy, the company says.

The platform offers powerful benefits to help engage both enterprise level B2C customers and B2C general consumers across many industries such as entertainment, retail, grocery, fashion, financial services, hospitality travel and more. The platform is also being used by Deutsche Telekom and deployed in Europe for providing customer care for their customers under the persona of ‘Tinka'.

Majid Al Futtaim will deploy the AI platform as part of its digital transformation process, to provide physical and virtual experiences across ominchannel offerings.

As part of the partnership with Majid Al Futtaim, I.AM+ announced the A.R.C., a coalition of retailers, brands and service providers who will offer a neutral voice AI platform that is private by design. The coalition is intended to embrace the opportunity of voice technologies and address the challenges, collectively, to deliver a world-class AI experience for customers. Majid Al Futtaim is the first retail conglomerate to be announced as a member of this coalition.

Commenting on the partnership, Alain Bejjani, Chief Executive Officer at Majid Al Futtaim - Holding, said: "Majid Al Futtaim and I.AM+ share a common vision to enhance people's lives and everyday experiences using the latest technology.  Our partnership helps us to tap into the true potential of AI, where Omega will allow us to better understand our customers and introduce the most personalised shopping experience. What you see now is merely a fraction of what is to come as we continue to pursue path-breaking technologies that support our digital transformation agenda across the Middle East, Africa and Asia."

Working together, Majid Al Futtaim and I.AM+ will offer customers first-look access to imminent intelligent consumer devices designed for home automation and control, entertainment and communications that each incorporate the Omega platform.

"I.AM+ is honoured to be collaborating with Majid Al Futtaim, a prestigious lifestyle conglomerate that is one of the most important players in consumer retail and leisure experiences," commented will.i.am, Founder & CEO of I.AM+. He added "we believe that both the Retail and Finance industries will be among the sectors that benefit most from Omega and the voice computing revolution."

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