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PwC report highlights factors for adoption of AI in healthcare

Report looks at important factors for successful use of AI in healthcare business

PwC report highlights factors for adoption of AI in healthcare
Report looks at important factors for successful use of AI in healthcare business

PwC has highlighted six important factors for healthcare organisations to effectively incorporate AI in a new report.

The report, ‘From Virtual to Reality: Six imperatives for becoming an AI-ready healthcare business', outlines use cases and learnings from six main areas, including Leadership & Culture, Workforce Transformation, Clinical Effectiveness, Commercial Investment, Public Readiness and Regulation, Ethics and Confidentiality.

PwC outlines the importance of several factors for enabling AI-powered healthcare businesses, including creating the right leadership and culture; improving clinical effectiveness; investing in and funding businesses and technology; ensuring appropriate regulation and addressing concerns about ethics and confidentiality.

The company also says that the Middle East is in a unique position to lead the development of international standards and become a hub for AI research and development. Factors such as the proactive development of governance and regulatory frameworks will facilitate the implementation of AI in healthcare.

The report looks at key enablers and challenges for healthcare innovation, highlighting the ways in which the industry is adopting AI, both globally and across the Middle East. It also explores the necessary components to successfully enable an AI-powered healthcare environment.

Commenting on the report launch Hamish Clark, Partner and Middle East Health Industries Consulting Leader at PwC said: "AI has the potential to revolutionize every aspect of the healthcare sector, with digital transformation and AI at the forefront of regional government's strategic plans and on the agenda of healthcare leaders in the GCC. The economic benefits are clear and the technology is already here in our everyday lives. However, there is a significant implementation challenge which requires new skills and strong leadership. Disruption to traditional healthcare delivery models is happening at pace now. Who will succeed in this Digital age in the Middle East?

"In 2017, as part of our What Doctor? report, we explored how willing people were to engage with AI for their healthcare needs and what might encourage them to broadly adopt such solutions. Our survey revealed there is not only an increasing willingness for AI integration across healthcare in the Middle East, but that this willingness is comparably higher than in many other parts of the world."

The report also includes opinions from 160 healthcare leaders, in areas such as business impact of AI, readiness to embrace the technology and business preparedness, and key challenges and enablers.

PwC said its findings suggest that many businesses across Europe and the Middle East are only at the beginning of AI implementation for their organisations. Two-thirds of the business leaders who participated in the PwC research in the Middle East believe that AI will have a major impact on their business over the next 10 years, but fewer than 10% have started doing something about it, falling far behind European respondents. The research also found a large gap, of around 50% between public readiness and business readiness and adoption.

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