Apple sets new App Store sales record on New Year's Day
Apple makes over $322m in sales through App Store on New Year's Day
Apple set a new record for sales on its App Store on New Year's Day, with $322m spent in a single day.
The tech giant has experienced an uncharacteristic fall in its shares value this week, but the Christmas and New Year holidays set new records for purchases through the app portal.
Along with the single day sales record, the week after Christmas was the biggest ever week of sales, accounting for $1.22bn of apps and games..
"The App Store had a record-breaking holiday week and New Year's Day. The holiday week was our biggest week ever with more than $1.22 billion spent on apps and games, and New Year's Day set a new single-day record at more than $322 million," said Phil Schiller, Apple's senior vice president of Worldwide Marketing. "Thanks to the inspiring work of our talented developers and the support of our incredible customers around the world, the App Store finished off an outstanding 2018 and kicked off 2019 with a bang."
Apple announced Wednesday that the App Store helped drive Services revenue to an all-time record in the holiday quarter. Apple services set new all-time records in multiple categories, including the App Store, Apple Music, Cloud Services, Apple Pay, and the App Store's search ad business.
Gaming and self-care were the most popular categories of app downloads and subscriptions during the holidays. Globally, multiplayer games including Fortnite and PUBG were among the top downloaded games over the holidays, along with Brawl Stars, Asphalt 9 and Monster Strike. Productivity, Health & Fitness and Education apps are already capturing the attention of customers in the first few days of the year with 1Password, Sweat and Luminosity charting in their respective categories.