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Burj Khalifa VR competition launched

Challenge launched to create new VR experience to promote world's tallest building

Burj Khalifa VR competition launched
The competition is intended to find new VR content to promote the Burj Khalifa.

A new competition has been launched to create interactive VR content focusing on the Burj Khalifa, the world's tallest building.

Emaar Properties, HTC Vive and Dubai Future Accelerators, an initiative of Dubai Future Foundation, announced the contest for VR content developers to build new promotional content for the Burj.

Participants will get exclusive access to Burj Khalifa premises and stunning high-definition footage of the building itself. Dubai Future Accelerators will also offer access to an incubator center and fully set-up VR hub situated at Area 2071, as well as office workspaces, throughout the project. HTC Vive is the VR partner for the program, and its latest premium VR system the Vive Pro will be the official VR device for the competition. Furthermore, HTC Vive will assist developers with full tech support, expertise, and mentoring throughout the competition.

The competition will be done in three phases. Participants will first be asked to submit their profile and previous VR content app samples. The second phase will involve a shortlist of competitors who are then challenged to develop a storyboard of their big idea. The competition will conclude by the spring of 2019 in which a final winner will be selected among the competitive submissions and given the chance to bring their vision to life.

The VR experience that ultimately wins the competition will also go on Viveport - the leading app library for VR content powered by HTC Vive and accessible to Vive users globally.

Commenting on the collaboration, Ahmed Al Falasi, Executive Director - Group Operations, Emaar Properties, said: "With the introduction and popularity of the Virtual Reality experience that was unveiled for visitors to At The Top, Burj Khalifa, the world's highest observation deck, further developing the VR ecosystem will open new opportunities for the region's leisure sector. By hosting the event in Burj Khalifa, we are underlining our commitment to promoting advanced technologies and driving the spirit of innovation among our talented young people."

Saeed Al Falasi, Executive Director of Platforms of the Future at Dubai Future Foundation, said: "In line with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, the Vice President, Prime Minister and Ruler of Dubai, to transform Dubai into a global  hub for innovation and provide a test bed for emerging technologies, the HTC Vive and Burj Khalifa challenge provides a healthy competition in the VR ecosystem, and engages relevant stakeholders in creating cutting-edge VR experiences. We look forward to working together and creating a next level visitor experience through the use of VR technology and creative VR content."

Application submission for the competition can be made by individuals and groups from the UAE and internationally at the following link.

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