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E-tailers launch UAE Black Friday deals

Special offers from online retailers, but consumer groups warn Black Friday deals may not be best prices

E-tailers launch UAE Black Friday deals
Which? found that most Black Friday deals were available for cheaper in the six months after the annuals sales event.

UAE e-tailers are offering discounts of up to 70% and other special deals for the annual Black Friday/ Cyber Monday sales.

Retailers Souq.com and Noon have both announced big promotions that run from today until 24th November.

Local versions of Black Friday, which began as a day of sales at traditional retailers in the US, the day after Thanksgiving, have spread around the world and into online marketplaces as well. Consumer groups have warned however that in many instances, Black Friday sales don't offer the best deals, with items usually available for lower prices after the annual sales event.

Black Friday deals

Souq.com - White Friday

Souq.com is offering over two million deals and offers, with discounts of up to 70% available. Deals include including mobile phones (up to 60% off), TVs (up to 40% off), appliances (up to 60% off), cameras (up to 70% off).

Souq.com is also offering Spotlight deals that will be exclusive to SOUQ.com, and price drop deals.

SOUQ.com's banking partners in KSA, UAE and Egypt will offer monthly instalments with 0% interest for purchases on the site (subject to terms and conditions).

Noon - Yellow Friday

Noon is offering deals of up to 70% off on selected items, with promises of deals on iPhones, AirPods, Samsung, MacBooks and TVs.

The e-tailers is also offering Daily Surprise Deals  which offer products worth up to 5,000 AED or experiences worth over 20,000 AED for just 100 AED. The first customer to grab the deal and pay just 100 AED when it goes live, wins..

Gifts in Yellow Friday packages - noon will give free gifts worth over 1,000 AED with Yellow Friday packages including half price Kidzania tickets, half price Dubai Aquarium trips, as well as money off at Reel Cinemas, Guy Fieri's eateries, money off noon buys and lots more.

Etisalat Smiles - As of 19 November noon is selling discounted vouchers on the Smiles Platform in an exclusive partnership with Etisalat during Yellow Friday - (subject to terms and conditions).

Visa card customers can get up to 100 AED off, MASHREQ Bank cardholders also get extra discount in the UAE with 15%, up to 150 AED off purchases.


UK consumer group Which? has warned that many Black Friday deals don't represent the best value for money, with 87% of goods it tracked, available cheaper at other times of the year.

Which? tracked the prices of 94 products on sale at major retailers in the UK, for six months before and after Black Friday 2017, and found that 97% were cheaper at other times of year.Most goods were actually cheaper after Black Friday, with examples including electronics goods that were almost 20% cheaper by the end of December, just one month after Black Friday, and some items that were over half price less by March the following year.

The consumer group suggests that buyers use online price tracking apps to check if they are getting real value.

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