CBI selects Microsoft to support digital transformation
Commercial Bank International will utilise Microsoft Azure and Dynamics as part of digitisation
Commercial Bank International (CBI) will move its systems to Microsoft's cloud, and roll out Microsoft business applications as part of an enterprise partnership with the software major.
The UAE-based bank said it has signed an enterprise partnership with Microsoft to support its digital transformation journey, and as part of its use of technology to gain insight into customer needs and expectations to improve customer experience.
The bank has selected Microsoft Azure after evaluating a number of cloud platforms. CBI selected Microsoft Azure for its depth of integration, local UAE commitment, and security. Earlier this year Microsoft announced it would open two dedicated data centres in the UAE to cater to Middle East customers.
CBI has also chosen to implement Dynamics 365, which combines ERP and CRM into a seamless Common Data Model, hosted in the cloud.
"CBI prides itself on being a key economic enabler, as the UAE continues on its path to greater prosperity," said James Greenwood, chief operating officer (COO) of CBI. "Our leaders have mapped out a future where the UAE stands out as a global knowledge and innovation hub and we will continue to play our part in that journey. By partnering with Microsoft, we intend to evolve our digital capabilities further, adopting world class technology to transform our customer experience. Microsoft's Azure platform was an ideal fit for our ambitions, delivering the strategic flexibility and agility we will need on our journey."
"CBI's transformation roadmap can propel it into a new digital era, and we are proud to be chosen as their partner in this journey," said Sayed Hashish, regional general manager, Microsoft Gulf. "The Microsoft Cloud and our solutions such as Dynamics 365 have been designed from the ground up to be scalable to any size of enterprise, with one of the broadest range of industry use cases on the market. Financial Services entities can get a 360-degree view of their customers and engage them through diverse communication channels and personalised marketing campaigns to build stronger relationships and achieve more."