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Workplace mobility the focus for Citrix at GITEX

Citrix and key partners will be presenting out-of-the-box enterprise mobility at GITEX

Citrix will be presenting its workplace mobility solutions at GITEX, says El-Khayat.
Citrix will be presenting its workplace mobility solutions at GITEX, says El-Khayat.

Citrix will promoting out-of-the-box enterprise mobility solutions at GITEX Technology Week.

The company will be showcasing its technology with its partners GBM and Alpha Data during the event, with solutions including Virtual Apps and Desktops, Citrix Cloud Services, SD WAN, SaaS, Content Collaboration, ADC and Unified Endpoint Management on show.

According to Taj El-Khayat, Citrix Regional Director for Middle East & North Africa (MENA), organisations require mobility in the workplace as standard now, but want to be able to access mobility solutions more easily while maintaining security.

"Mobility in the workplace has become both an expectation and necessity very quickly for businesses in the Middle East. Until now, businesses have had to rely on disparate technologies to address desktop, mobile and app infrastructure challenges, but those standalone products are no longer meeting the needs of a newly mobilized workforce," El-Khayat

"With Citrix solutions like the Workplace Suite, we have removed the barriers for business mobility thereby accelerating an organisation's seamless transition to an environment where work happens anytime, anywhere on any device. We look forward to our participation at GITEX Technology Week where we will connect with our customers and partners and showcase our market leading mobile workspace technologies."

Citrix is also aiming to help organisations to address the challenges of managing workflows and data that are not confined to one physical location, but that cross multiple devices and platforms, El-Khayat added. Data needs to be protected, particularly with regard to compliance, IP protection and user privacy, while systems need to be safeguarded from external threats.

"These changes are putting stress on the traditional networking and infrastructure that so many organisations have come to rely on. A new security framework - a secure digital perimeter is required, one that expands the traditional security perimeter (attack base) into the cloud and across multiple devices and networks to address the increased threat of cybersecurity," El-Khayat said.

"At Citrix, we believe that digital workspaces require a trusted, people-centric security framework - a secure digital perimeter. This security approach is a key enabler for delivering the vision of the workspace and helping customers to securely execute on their cloud strategies and digital transformation plans. The secure digital perimeter brings together the power of the Citrix portfolio to address security and performance obstacles holistically rather than with point solutions."