Storytel audiobook streaming service partners with Jamalon
Audiobook subscription service will now be available through Jamalon online bookstore
Audiobook platform Storytel has formed a partnership with online bookstore Jamalon, to make its audiobook streaming service available through Jamalon.com.
Storytel Arabia, the Middle East division of the audiobook platform, will make its Netflix-style prepaid audiobook service available through the Jamalon website.
Storytel's streaming service allows its users to listen to unlimited audiobooks of all kinds through an app installed on their mobile phone. Storytel Arabia is the first audiobook subscription service in the Middle East region to offer audiobooks in both Arabic and English languages. The Swedish firm has introduced over 600 Arabic titles in audio for the first time with over 5,000 listening hours.
Ammar Mardawi, Country Manager for Storytel Arabia, said: "The Middle East audiobook market is ripe for major growth and we have positioned ourselves to take full advantage of this. Having officially launched our UAE presence earlier this year, we are determined to make Storytel Arabia a success story and our partnership with Jamalon is another major pillar towards achieving distribution and customer acquisition successes. The partnership also opens up opportunities for us to reach new audiobook subscribers, while offering an enriching alternative to other in-room entertainment options."
Ala' Alsallal, Jamalon's Founder and CEO, said: "We at Jamalon believe that audiobooks have a major part to play in the future direction of the industry. We firmly believe that Storytel's offering matches the ambitions of Jamalon and we are delighted to announce this partnership with Storytel as an industry leader. Using our extensive distribution knowledge and capabilities across the Middle East, Jamalon will help Storytel with their regional expansion and market penetration efforts as we offer our customers with an additional media to consume content."
The move is also expected to help bolster Storytel's subscription offerings in the region. Jamalon operates a Print-on-Demand facility in Dubai, providing an innovative solution for authors, publishers and customers across the region.