Kaspersky Lab signs Redington Value as VAD for Gulf market
VAD will act as the vendor's dedicated distribution partner in the Gulf
Cyber security vendor Kaspersky Lab, has signed region VAD Redington Value, a subsidiary of Redington Gulf, as the distributor to provide its wide range of products and services to channel organisations across the Gulf market.
Through this strategic agreement, Dubai-based Redington will act as the vendor's dedicated distribution partner and leverage its strong channel network reach to provide advanced cyber security services and products to organisations and enable them to develop new capabilities in mitigating cyber attacks.
Amir Kanaan, managing director, META region at Kaspersky Lab, said: "Cyber security market is changing rapidly as threats and attacks become more targeted and complex. Reflecting this dynamic nature of the cybersecurity landscape and the continuous threats to businesses, Kaspersky Lab expects investment in strengthening the IT security infrastructure to increase by 18% for both enterprise and small business for the next three years."
Kanaan added that in light of capturing this bourgeoning opportunity in the region and to ensure that customers benefit from Kaspersky Lab's industry leading solutions, the company has partner with Redington Value to achieve this objective. "We continue to look at new ways to empower our customers to protect their data from all sorts of cyber threats. Hence, we are delighted to announce our new distribution partnership with Redington and make them a part of our journey to not only meet our customers' needs but exceed it," Kanaan said.
Ramkumar Balakrishnan, president, Redington Value, said: "We are very excited to join forces with Kaspersky Lab. This partnership will enable us to lead the frontlines of cybersecurity innovation.
Balakrishnan said as a value-added distributor, it is our core responsibility to offer advanced solutions that effectively address the channel partners and their customers ever-evolving security concerns. "We are proud to announce this agreement and look forward to developing a strong partnership with Kaspersky Lab," he said.