OKI Europe enters colour label printer market
Vendor’s Pro Series label printer expansion to enable cost effective in-house short to medium-run label production
Printing and imaging solutions vendor OKI Europe, has said it is expanding into the label printer market with the launch of two new label printers, the Pro Series 1040 and 1050, to the ever expanding OKI Europe portfolio.
Focusing on the growth of evolving markets, the Pro1040 and Pro1050 represent OKI's new innovation in label printing technology and will help businesses bring greater attention to their products through the quick, easy and cost-effective creation of eye-catching labels.
According to the company, both Pro Series label printers are expected to bolster OKI's strong foothold in the printing and packaging industries across EMEA.
The vendor said the Pro1040 and Pro1050 narrow-format label printers have been developed specifically for the growing market of users who need on-demand label printing that is easy to set-up and requires minimal training to use.
"The launch of the Pro Series Label Printers represents an exciting step change in label printing," said Mathias Militzer, regional vice president, OKI META. "This development in print technology incorporates diverse media capability, creative and flexible design and cutting-edge LED colour technology. The Pro1040 and Pro1050 are highly versatile devices that will create a wide impact across various industries, whether used in-house or by print businesses to increase print for profit."
Intended for in-house use, the Pro1040 and Pro1050 will bring greater print freedom to customers, providing full control over the label printing process which is typically outsourced. Users will benefit from a wider choice of label designs with a lower print-volume/high SKU mix, reduced pre-printed label stock and reduced wastage. The ability to print in-house will also remove the necessity to wait for consignments of externally printed labels to arrive.
Ideal for industrial chemical labelling, asset tracking labels, outdoor-use labels, freezer and cold-storage labels, or labels for packaging, beverages and household goods, the Pro1040 and Pro1050 can produce waterproof labels that have been tested to survive underwater and are robust enough to resist UV fading.