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Ruckus unveils Technical Community Enablement Programme

Networking solutions vendor focuses on partner empowerment through educational schemes

Mazzeo-Ocello says as a vendor, Ruckus needs to invigorate channel partners.
Mazzeo-Ocello says as a vendor, Ruckus needs to invigorate channel partners.
Ruckus Networks, an ARRIS company, has launched the Technical Community and Enablement Programme in Europe, Middle East and Africa (EMEA).

According to the wireless solutions vendor, the programme is aimed at empowering partners through a series of educational initiatives that give the Ruckus partner ecosystem a competitive edge and the ability to provide innovative solutions that meet emerging demands and growing customer needs.

The company said partner enablement is the cornerstone of the Ruckus channel ethos and by driving meaningful relationships with its partner community, Ruckus aims to deliver continuous technical support at a local level.

"With the introduction of our Enablement programme, we expect to see a much closer-knit partner community," said Massimo Mazzeo-Ocello, director, systems engineering, EMEA, Ruckus Networks. "The best partnerships are based on the simple principle of making each other's businesses better by sharing the risk and rewards."

Mazzeo-Ocello added that as a vendor, Ruckus needs to invigorate partners, not hold them back. "The channel cannot just survive, but must be allowed to thrive, in a world with technology at its core," he said.

The Enablement Programme comprises several components, each with their own dedicated and focused resources such as easily accessible technical training via monthly-webinars, seminars, workshops, events and social media, all available in 15 different languages.

Matthew Ball, Principal Analyst at Canalys, added that:"The channel is experiencing constant disruption, with technology innovation firmly at the forefront of partners' and indeed their customers'minds."

Ball said enabling partners to stand out in such a competitive market is key to making a real difference as a vendor and to drive loyalty. "Giving partners the knowledge and skills they need to deliver and meet their business goals is a huge differentiator and shows real commitment to the industry," he said.