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Three new iPhones from Apple

Apple unveils high-end iPhone XS and XS Max, and lower cost iPhone XR

Apple's iPhone XS and XS Max.
Apple's iPhone XS and XS Max.

Apple has unveiled three new iPhones, as expected with two new high end phones, including a 6.5inch screen, and a more affordable model.

The new launches are the iPhone XS and iPhone XS Max, which Apple says are the most advanced iPhones ever; and the iPhone XR with 6.1 inch screen which will sell for AED3,179 upwards.

All three models offer the first Dual SIM iPhone, through the use of a nano-SIM and digital eSIM, and run on Apple's new A12 Bionic chip and iOS12.

The 5.8-inch iPhone XS and 6.5-inch iPhone XS Max feature Super Retina displays, a faster and improved dual camera system with new photo and video features.

The new Xs and XS Max will be available to pre-order from Friday 14th September, and on sale from 21st September. The iPhone XS and XS Max will be available in 64GB, 256GB and 512GB capacity models in space gray, silver and gold finish starting at AED 4,229 and AED 4,649.

The phones build on the all-screen design of iPhone X and feature Super Retina displays with a custom OLED design support Dolby Vision and HDR10 and have iOS system-wide colour management.

The Apple-designed A12 Bionic, is the first 7-nanometer chip ever in a smartphone, with a six-core fusion architecture with two performance cores that are up to 15 percent faster, four efficiency cores that are up to 50 percent more efficient, a four-core GPU that is up to 50 percent faster, powerful Apple-designed Image Signal Processor (ISP), video encoder and more.

The next-generation Neural Engine is built for advanced machine learning in everything from photography to augmented reality. A new eight-core design allows it to complete up to 5 trillion operations per second compared to 600 billion in A11 Bionic. This enables new capabilities like faster plane detection for ARKit and new features that use real-time machine learning. For the first time the Neural Engine is open to Core ML, empowering developers to build apps that utilize this highly efficient machine learning engine. Core ML running on the A12 Bionic Neural Engine is up to nine times faster than on A11 Bionic, with as little as one-tenth the energy usage.

"iPhone XS is packed with next-generation technologies and is a huge step forward for the future of the smartphone. Everything is state of the art including the industry-first 7-nanometer A12 Bionic chip with 8-core Neural Engine, faster Face ID and an advanced dual camera system that shoots Portrait mode photos with Smart HDR and dynamic depth of field," said Philip Schiller, Apple's senior vice president of Worldwide Marketing.

"iPhone XS is not one, but two new iPhone models, and iPhone XS Max offers the biggest display ever in an iPhone with the biggest battery ever in an iPhone, delivering up to an hour and a half more battery life in your day."

The iPhone XR features a 6.1 inch Liquid Retina display and will be available in six finishes - white, black, blue, yellow, coral and (PRODUCT)RED - and 64GB, 128GB and 256GB models, with prices starting at AED3,179.

The iPhone XR brings the powerful A12 Bionic chip with next-generation Neural Engine, the TrueDepth camera system, Face ID and an advanced camera system that creates dramatic portraits using a single camera lens. iPhone XR will be available to pre-order beginning Friday, October 19 and in stores beginning Friday, October 26.

"iPhone XR helps us reach even more people with the latest iPhone innovations. It is packed with the newest technologies including a 6.1-inch Liquid Retina display that goes edge to edge, the latest TrueDepth camera with faster Face ID authentication, new 7-nanometer A12 Bionic chip with second generation Neural Engine and a 12-megapixel camera that takes advanced Portrait mode and Portrait Lighting photos," said Schiller.

"The new iPhone XR has a gorgeous new aerospace-grade aluminium and glass enclosure that has IP67 protection from liquids and dust, long all-day battery life and comes in six beautiful finishes. iPhone XR makes it possible for even more people to have the great experience of the latest iPhone X technology, in beautiful new designs, at a more affordable price."