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Seven Tides using VR to sell Dubai apartments

Luxury developer providing VR tours of Se7en Residences

Seven Tides using VR to sell Dubai apartments
The use of VR is an exciting development for both Seven Tides and Dubai's real estate sector, says Abdulla Bin Sulayem.

Dubai-based property developer Seven Tides International is showcasing its latest project in virtual reality.

The company is using the Visual Navigator VR platform to provide virtual 3D tours of its Se7en Residences on the Dubai Palm.

The Visual Navigator, is a web-based 3D platform for architecture and interiors, which utilises a dynamic, media-rich web interface to present an immersive Virtual 3D Walkthrough Tour of a chosen apartment.

The powerful visualisation tool allows prospective buyers, residents and investors to view 2D and 3D floor plans, take 3D tours and view relevant images, videos and diagrams. Additionally, web-based 3D editor functionality allows buyers to experiment with interior styles and configurations to fully visualise their dream home, before committing to a purchase.

The VR features are available through www.SevenTides.com. Seven Tides said that the VR platform will be a valuable tool in catching the interest of the more than 90% of real estate buyers who begin their house hunt online. Visual Navigator also has a proven track record in real estate sales in helping achieve higher sales prices, with 83% of featured properties meeting or exceeding the listed price to date.

"Using the latest technology, Visual Navigator is a state-of-the-art tool revolutionising how buyers interact with real estate developers and agents. This marks a turning point in how Dubai's real estate is showcased to prospective buyers and it's an exciting development for both Seven Tides and Dubai's wider real estate industry," said Abdulla Bin Sulayem, CEO, Seven Tides International.

"The tool's integration into our sales process compliments our brand new online presence, which combines the latest technology, tools and software, for a seamless experience on desktop, tablet and mobile. The Visual Navigator is already popular with our clients and we expect this immersive and interactive experience to support strong sales across the SE7EN Residences portfolio, bringing our investors and residents one step closer to moving into their dream Dubai home."

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