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Nuvias gets new regional general manager

Veteran IT executive Mario Gay joins value-added distributor to spearhead business growth and help partners on their digital transformation journey

Nuvias gets new regional general manager
Gay will help drive Nuvias' growth in the Middle East by leveraging the company's value-add proposition.

Regional value-added distributor (VAD) Nuvias, has named veteran IT executive Mario Gay as the new regional general manager for the company's Middle East operations.

Gay, who brings a wealth of distribution experience, having been in the Middle East IT industry since 1997, will spearhead Nuvias' growth strategy for the region by leveraging the group's value-add proposition to channel partners in Europe, Middle East and Africa (EMEA).

As part of Gay's appointment, which has also seen Nuvias enter a positive phase after a period of restructuring, the VAD will focus on delivering ROI oriented services and business value that meets the needs of reseller partners in the Middle East.

"In my role, I will be responsible for growing Nuvias' presence in the region by leveraging the company's value-add proposition for channel partners," Gay added. "I will use my extensive experience in this sector to put Nuvias on the fast-track, merging our global competencies with strong local capabilities across the Middle East."

He explained that as businesses in the Middle East need to innovate to stay competitive, Nuvias is enabling the channel to support the digital transformation currently underway across the region. "Our distribution model is made up of people, partnerships and strong business solutions," he said. "Our ultimate goal is to enable the best customer experience for our channel partners and I expect our security and advanced networking practices within the group to do particularly well, looking at local market trends."

Gay pointed out that he will draw from his vast experience in the region to fast-track Nuvias' progress, having been working in the Middle East technology sector since 1997. "I know the local landscape well and want to offer a blend of proven business practices supported by advanced IT solutions," he said. "Blending tradition and innovation, our distribution model combines cloud-based solutions, advanced training and deep technical expertise."

On the partner front, Gay reiterated that the company's strategy is focusing on channel partner recruitment, with security and advanced networking as key areas. "We put our channel partners first and we are here to enable them, not to compete with them," he said. "As for vendors, we have established important partnerships with prestigious brands."

He added that Nuvias is the number one distributor globally for Riverbed with a Centre of Excellence (CoE) in Dubai, due to start a new chapter from September 2018. "We are entering a positive phase after a period of restructuring," he said. "We have a new, strong team that is a major asset for us and that's why we are paying attention to growing our presence in the UAE, Saudi Arabia and Kuwait."

Gay said given that the hardware distribution business has been challenging with margins continuing to decline, it's critical that the distribution sector embraces solutions selling incorporating software, services, installation and maintenance.

"Hardware is just one element of our business," he said. "With the current technology landscape's complexity and fragmentation, resellers need to be able to provide tailored and turnkey solutions to business customers. The future of distribution is acting as a cloud aggregator of complete solutions and that's where we are transitioning."

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