Canon signs distie deal with Logicom in Jordan
VAD to promote vendor’s comprehensive consumer product portfolio
Imaging technologies and services vendor Canon Middle Eas, has signed a distribution agreement with Logicom in Jordan.
In terms of the agreement, Logicom Jordan will distribute and promote Canon's comprehensive consumer product portfolio of photo, video and B2C printing solutions to the entire Jordanian market.
Canon stated that it is already present in Jordan through its long-standing partner United Electronics Company (UEC), and the recent agreement with Logicom will further expand its reach nationwide and strengthen its position in the Jordanian market.
Venkatasubramanian Hariharan, B2C business unit director, Canon Middle East, said: "For 80 years, Canon has been at the forefront of new imaging technologies, supported by our strong research and development capabilities, which has led us to be leaders in the imaging industry."
Hariharan added that Jordan has been an integral part of the company's growth and a strategic market for Canon Middle East. "Through our local partnerships with UEC and Logicom, we aim to become closer to our customers in Jordan and continue strengthening our presence," he said.
Murad Mutawi, general manager, Logicom Jordan, said that: "We are proud to partner with Canon. With the company's comprehensive product portfolio of photo, video and printing solutions, we are confident that our network of committed channel partners will play a key role in increasing the presence of the Canon brand and its solutions in Jordan."
According to Canon, the partnership with Logicom will help increase channel coverage and support the vertical integration of Canon's solutions, co-selling alongside partners and creating dedicated marketing campaigns. In addition, the vendor said dedicated Logicom teams will be on hand to provide technical presales support as well as training programmes for customers.