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Nutanix launches ‘Power to the Partner’ charter

New channel scheme focuses on partner investments in Nutanix and provides tools to grow their business

Nutanix launches ‘Power to the Partner’ charter
Foreman says Nutanix is thrilled to launch its first channel charter.

Hyperconverged infrastructure (HCI) vendor Nutanix, has officially launched its new channel charter, Power to the Partner.

According to the HCI vendor, the charter stands out from traditional channel programmes by providing a unique emphasis on partner investments in Nutanix rather than solely on revenue targets.

Nutanix said the charter focuses on empowering channel partners with the tools they need to support their customers in adopting next-generation data centre technologies.

Consequently, partners will gain further avenues to grow their businesses with Nutanix and will be enabled to achieve ongoing, predictable success.

Nutanix first shared the high-level vision of its channel charter during the company's Partner Xchange event in May.

The charter has tiered status with partner status based on number of deals closed and depth of Nutanix skills rather than revenue targets. This new structure enables partners of all sizes to achieve the highest partner category. Categories are defined as Master, Scaler and Pioneer partner.

The Master tier is the deepest Nutanix partnership and capabilities, where the partner is closing the most deals, and holds the most certifications with focused selling on Nutanix's core HCI products and new products such as Flow, Era and Beam.

The Scaler status is for growing the Nutanix partnership and knowledge, where a partner is developing integrated solutions around the Nutanix Enterprise Cloud OS software ecosystem and has increased the number and level of certified staff and deals.

The Pioneer category is the initial Nutanix partnership and engagement, where a partner is moving first customers to the Nutanix hyperconverged solution and gains initial skills in the Nutanix core products.

"We are thrilled to launch Nutanix's very first channel charter that was created directly with our partners in mind," said Rodney Foreman, vice president, Global Channel Sales, Nutanix. "As Nutanix's presence has grown, we see this charter as the stepping stone in our vision to empower our partners with the support and resources they need to reach their maximum potential alongside Nutanix."

Foreman added that when partners are successful, their customers' businesses can better benefit from simplified and harmonised data centres for all of their cloud needs today and in the future.

Nutanix recently announced its channel Velocity Programme, as one of the first stages of the channel charter in action. The programme provides pre-configured customer offerings and content, sales processes and investments to enable partners to accelerate their success in the midmarket.

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