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Pixcom, Avaya target SMBs

Alliance to accelerate the delivery of cloud-based communications to small businesses

Pixcom, Avaya target SMBs
Khan says the partnership with Pixcom underscores Avaya's commitment to serving the SMB community.

Unified communications (UC) vendor Avaya, has partnered with digital technology provider Pixcom Technologies to bring cutting-edge UC and contact centre solutions to small and medium businesses (SMBs) across the UAE, all delivered seamlessly through the cloud.

Under the "Powered by Avaya Cloud Offering", Pixcom will market and sell unified communications as a service (UCaaS) and contact centre as a service (CCaaS) solutions that help SMBs to reap the benefits of digital applications under a fixed pay-per-month agreement.

Khalid Khan, director, Cloud and Midmarket Segment at Avaya MEA, South Europe and Asia-Pacific, said: "Digital transformation is radically redefining how organisations do business. For small and medium-sized enterprises, cloud-based communications tools make it even easier to connect and empower employees so that they can focus on organisational growth."

Khan added that the partnership with Pixcom underscores Avaya's commitment to serving the SMB community as a significant driver of the Middle East economy today.

An Avaya Diamond partner, Pixcom has been providing Avaya on-premises communications solutions to customers in the UAE. The solution provider is now ramping up its cloud offerings to meet evolving market demand.

Shihas Kizhisseri, CEO, Pixcom Technologies, said: "Organisations are increasingly looking to digital communication tools to gain a competitive edge, and it is essential for them to have applications that are reliable, secure, and easy to integrate into their daily business operations."

Kizhisseri said Pixcom's Powered by Avaya status gives the company the flexibility to work with customers in designing solutions, while at the same time giving them the assurance of working with a market-leading vendor.

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