D-Link takes aim at the SMB market
Networking vendor wants to help small businesses adopt technology from its broad product offerings
D-Link Corporation, a global leader in connectivity solutions for small, medium and large enterprise business networking, has said it is readying programmes that will help channel partners to offer its broad products to the SMB market.
According to the vendor, the SMB market is one of the strongest segments in the Middle East and there are a lot small and medium-sized companies spread throughout the region that need guidance when adopting the latest networking technology.
Sakkeer Hussain, director - Sales and Marketing, D-Link Middle East and Africa (MEA), said the SMB sector is by far the strongest performing segment for D-Link and for this reason, the company is encouraging channel partners that serve this market vertical to help their customers to upgrade to new IT infrastructure. "D-Link has one of the broadest product range to cater to the SMB and mid-market sector," he said. "We have it all to support and provide our channel partners with the breadth of products that help them succeed in this market."
Hussain said from the team based in Dubai, the company is able to serve the entire Middle East. "We also have in-country teams in various countries across MEA to provide support to the channel so that they succeed at providing robust products and solutions to SMBs," he said.
He added that through the umbrella D-Link Partner Programme and the in-country teams that provide ground support to the channel, the company has been able to roll out training programmes, pre- and post-sales support and offer a comprehensive array of SMB products.
Hussain said despite the SMB market being the largest spending sector for all kinds of technology products, small businesses are still challenged by limited IT budgets, rapid pace at which technology is changing and the cost of implementing some of the networking solutions available in the market today. "I believe channel partners have a role to play in helping their SMB customers by educating and guiding them on the latest products and solutions, and most importantly helping them to embrace some of the services be they (cloud services, managed services, outsourcing or professional services)," he said. "In addition, skills not just in networking but IT in general remain a huge huddle for some SMBs."
He explained that despite the tough prevailing market conditions in the Middle East IT industry, the SMB networking segment remains one of the fast growing sectors, offering more opportunities for channel partners to provide products and services to their clients in this sector. "D-Link has continued to invest in training, certification, incentive, loyalty and other post-sales initiatives targeted at helping partners that serve the SMB sector," he said. "We will be sharpening our focus in the SMB segment with new initiatives that are aimed at supporting our partners to serve their customers competently."