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Go-Online e-commerce platform targets UAE SMEs

Network International and Shopmatic launch new platform to help SMEs sell online

Go-Online e-commerce platform targets UAE SMEs
Go-Online offers SMEs a world-class platform for e-commerce, says Soliman.

SMEs in the UAE have a new option to sell online with the launch of a new e-commerce platform, Go-Online.

Go-Online is collaboration between UAE payment gateway Network International, and international e-commerce company Shopmatic.

UAE merchants using Go-Online can create their own web store and start selling their products in an easy user-friendly manner, the company said. Go-Online's interface can be customised to cater to specific audience groups, and offers over 60 ready-made design templates that allow simple product uploads and edits. The templates are mobile responsive, ensuring that the online store automatically displays well on smartphones and tablets as well as desktops.

Samer Soliman, managing director, Middle East, Network International, commented: "As part of our commitment to enable commerce in the region, our aim is to enhance the ecommerce ecosystem by offering potential entrepreneurs a ready world-class platform with an integrated payment gateway. Go-Online will hasten go-to-market for smaller ecommerce entrants, enhance customer acquisition and instil confidence in shoppers looking to purchase online. We believe our efforts are aligned to the vision of the UAE government as we lend support to the SME sector, the backbone of our economy."

Anurag Avula, CEO of Shopmatic, said: "The partnership with Network International is a significant step in enabling digital commerce for the growing ecommerce markets of the Middle East and Africa. This marks the entry of Shopmatic in one of the most exciting emerging ecommerce markets and continues to cement our commitment to supporting SMEs and entrepreneurs in their online commerce journey."

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