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Xerox avails the Iridesse Production Press to the Middle East

New Xerox production press creates vivid CMYK, rich metallics and iridescent special effects

Xerox avails the Iridesse Production Press to the Middle East
Digital print enhancement can result in a rapid return on investment.

Xerox has announced the regional availability of the Iridesse Production Press, a high speed, six station colour press.

The press combines four-color printing with the capability of up to two specialty dry inks in one printing pass. Xerox says the Iridesse Production Press is the only digital press that can print metallic gold or silver dry ink, CMYK and clear dry ink in a single pass.

Iridesse eliminates multiple presses and processes usually required for print embellishments, increasing capacity and profits for customers. Digital print enhancement can result in a rapid return on investment as print service providers’ profit margins on such embellishments can be as high as 50 to 400%.

With two inline specialty dry ink stations, customers can create rich applications with spot colours, metallic and mixed metallic gradients, and specialty enhancements. Gold and silver dry metallic inks can be used on their own or layered under or over CMYK to create unique iridescent palettes. A layer of clear dry ink can be added for an extra touch of dimension or texture.

Xerox FreeFlow Core’s pre-built workflows enable print providers to automatically and selectively transform text and graphics for printing gold and silver without editing the source documents. This simplifies enhancing existing applications with high-value embellishments.

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