Microsoft announces new cloud offerings at Inspire 2018
New marketplace capabilities include integrated partner-to-partner solutions, private offers, and expanded consulting services.
Microsoft has announced new features in Microsoft 365, including a free version of Teams, new events capabilities, the Workplace Analytics teamwork solution and more as the Microsoft Inspire event continues in Las Vegas.
The software giant also announced new cloud, apps and data technologies including Azure Data Box Disk, Azure Virtual WAN, Azure Firewall and more.
Inspire is an annual conference held for the Microsoft Corporation partner community.
In its third quarter, Microsoft noted that Azure revenue grew by 93%, with partners driving a considerable portion of that growth. To build on this momentum, Microsoft is leaning in on Marketplaces and enhancing AppSource as the entry point for selling with Microsoft and enhancing go-to-market benefits for partners to help them grow their businesses.
The new marketplace capabilities, now available, include integrated partner-to-partner solutions, private offers, and expanded consulting services. Each of these new capabilities provides partners new ways to get solutions in front of a bigger base of customers and to provide them with a better buying experience, the company said.
Microsoft is also providing greater flexibility and more opportunities to unlock new benefits that help partners go to market. Starting later this year, partners with competencies will have a choice of benefits packages based on their business focus. Microsoft is expanding core benefits to include access to services that support generating leads, improving lead velocity, and increasing close rates for app or service offerings.
The company has also announced new ways for partners to demonstrate their proven expertise to customers with the introduction of new specializations and the new Microsoft Azure Expert MSP initiative. Partners can now demonstrate that they have the right capabilities to help with specific customer business challenges.