Tata challenges fans to create new ways to watch F1
Tata Communications F1 Innovation Prize challenges fans to create ideas for interactive experiences
Tata Communications is giving Formula One fans the chance to create a new interactive way of watching the sport, and to win a $50,000 prize.
This year's edition of the Tata Communications' F1 Innovation Prize tasks entrants with coming up with ideas to combine F1 data to create a customised, immersive viewing experience.
The company says that it wants entrants to take the sport's unique set of human, mechanical and technical data and combine them with the publishing and broadcast capabilities of Formula 1. The aim is to create a customised, immersive viewing experience for fans worldwide. The aim is to create an experience for fans anywhere to engage with the sport in a digital and interactive fashion.
The competition has a $50,000 prize and the winning idea to be incubated and prototyped at Formula 1's Media & Technology Centre (MTC) in the UK.
Now in its fifth year, the competition is a joint innovation initiative by Tata Communications, Formula 1 and Mercedes-AMG Petronas Motorsport.
Ross Brawn, Managing Director of Motorsports, Formula 1, said: "Tata Communications has been at the forefront of transforming the way fans experience the sport. One of the key elements of our partnership is the F1 Innovation Prize which, since its inception in 2014, has established itself as an unrivalled crowdsourcing platform in Formula 1. This continued evolution of the competition has taken us to a unique place where fans' wishes are more than just an idea on paper. Myself and the team at Formula 1's MTC are looking forward to working with the winner to take their idea all the way from conception to prototype production."
Mercedes-AMG Petronas Motorsport Driver and four-time FIA Formula 1 Drivers' World Champion, Lewis Hamilton, said: "Nobody is better qualified to tell us what the fans want than the fans themselves. Bringing people closer to the sport is one thing, but asking them to help develop their sport is the next step. Finding new and more ways to engage with the fans is massively important to me, they make the sport what it is. The more we interact with them, the more we engage with them, the better the sport will be. With this competition we are looking to give more access to information and data - some of which has never been shared beyond the garage and cockpit.
Mehul Kapadia, Managing Director of Tata Communications' F1 business and the company's Global Head of Marketing, said: "We believe the new incorporation of incubation and prototyping at this level has never been done in any global sport before, and it's great to be able to involve the fans in such an immersive way. We look forward to seeing how the entrants would utilise the vast amount of data readily available to them in real-time to heighten and individualise their experience of the sport."
For more information, to download the challenge brief and to enter, please visit www.formula1.com/f1prize.