Criteo invests €20M in AI lab to research new advertising models
Paris-based lab to conduct experiments related to performance measurement and industry best practices
Advertising platform Criteo has announced the launch of the Criteo AI Lab, a €20M Paris-based facility dedicated to the creation, experimentation and deployment of machine learning-based advertising technology.
The lab will conduct experiments related to performance measurement and best practices, as well as in the ‘responsible’ use of data, the company says. The lab’s team, led by Suju Rajan, vice president, head of research at Criteo, will develop experiments with customers and partners and then publish the research publicly to promote innovation across the entire industry while maintaining a culture of openness.
“Criteo possesses very large datasets and computational power, combined with an innovative culture and talents. We believe this is the perfect mix to succeed in artificial intelligence,” said JB Rudelle, chief executive officer, Criteo. “I’m also proud that Criteo has established Paris as an international hub for AI research in advertising technology.”
With the AI Lab, Criteo wants to educate the industry on the benefits of artificial intelligence and machine learning, developing educational resources, training materials, and research reports. In order to further the industry’s goals, Criteo’s researchers will publish their findings in a variety of public forums, as well as open-source their tools.
“Online advertising—the main economic model behind the Internet—is evolving. Our ability to face these changes must rely on strong fundamental research dedicated to the creation of new principles, models and algorithms,” said Suju Rajan, vice president, head of research, Criteo.
To achieve its objectives for the lab, Criteo will be expanding its presence in France and recruiting talent with AI credentials. Criteo’s AI Lab wants to change the interaction between consumers, advertisers, and publishers. By bridging theory and practice, Criteo is building the next generation of digital advertising technologies it hopes will impact more than a billion internet users.