PRO TECHnology partners with Humanscale for UAE
Vendor’s ergonomic range of products now retailing in Dubai
Humanscale, a global designer and manufacturer of high-performance ergonomic products has signed an exclusive partnership agreement with Dubai IT supplier, PRO TECHnology, to make it the first retailer of its products in the region.
The retail launch coincides with the regional introduction of the QuickStand a work tool which enables any desk or table to convert to a sit/stand solution.
The innovative and easy to use product is revolutionising the way people work, encouraging more variation in posture which dramatically enhances wellbeing.
Tim Hutchings, President of Humanscale International, said: "We have partnered with PRO TECHnology because of their fantastic knowledge and track record in the market and key location at the Boulevard retail area of Emirates Towers. They share the same desires and ethos of Humanscale in bringing health, wellness and innovation to the region."
Hutchings said the company is putting a global business focus on the Middle East this year. "Traditionally, we have targeted procurement departments as decision makers for purchasing ergonomic furniture products in volume. However, the UAE has become a far more health-orientated society across the board and there is a widespread demand for innovative products that can make a real difference to wellbeing within offices and home workstations," he said.
Jamal Maraqa, managing director, PRO TECHnology, added that: "We are celebrating 20 years as a well-known, innovative, household name with affiliations to strong brands. We found the concept of healthy work environments sits well with our innovative and forward thinking approach. We know the US and Europe has a strong inclination to work healthily and it's important for us to remain at the forefront of change in the region. Humanscale is a brand we are delighted to be affiliated with and we're looking forward to evolving together."