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E11E Games Localisation Lab set up to Arabize games

New lab at twofour54 will provide all the facilities for creating Arabic versions of video games

E11E Games Localisation Lab set up to Arabize games
E11E Game Localisation Lab will offer high standards of quality and efficiency, says Ramli.

A new games localisation lab has launched in Abu Dhabi to help Arabise more video games.

E11 Entertainment (E11E) has opened the E11E Game Localization Lab at twofour54, Abu Dhabi's media hub.

The lab has facilities for translating games into Arabic and its dialects, plus all sonic and visual needs such as graphics, recording, music scoring, sound design/editing, media management, and file encoding and naming for final delivery.

E11E provided audio services for the Arabic version of FIFA 2018, the most popular football video game franchise. The company provided over 50,000 high-quality sound files, including commentary by Emirati commentator Faris Awad, to EA Sports for the latest version of FIFA.

Her Excellency Maryam Al Mheiri, CEO of the Media Zone Authority - Abu Dhabi and twofour54, said: "At twofour54, we actively support the development of high-quality content - particularly in Arabic. The launch of the E11E Game Localisation Lab is an exciting development in this area, and another example of the world-class media services available in our ecosystem."

Hassan Ramli CEO of E11E said the firm would apply the same level of skills and expertise from FIFA to future projects: "E11E Game Localization Lab will use the same process for quality and efficiency that we offered to EA Sports to produce their best FIFA game yet."

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