Freshworks expands operation into South Africa
Strategy part of a wider plan to accelerate the company’s international growth
Freshworks Inc, a provider of cloud-based business software, has outlined an aggressive growth strategy to propel its ambitious expansion plans aimed at cementing its footprint South African.
As part of the growth plan, Freshworks is accelerating investments in hosting tailored customer events, marketing meets and roundtable conferences to build its network of brand loyalists in the region.
"Our growth plan for South Africa completely leverages the company's product strengths, financial capabilities and technology innovation to drive industry-leading returns," said Arihant Jain, business head, Middle East and Africa (MEA), Freshworks.
Jain said currently, Freshworks serves a select number of customers including Berkshire Hathaway, DHL, Naspers, Hi-Sense, Web Africa and partners such as Teleforge, Freshtech Africa and Stridesmart in South Africa but this base is expected to grow exponentially with the company's new growth strategy for emerging markets such as this.
"The South African market expansion requires keen assessment and dedicated planning," he added. "Expanding in this region is an important way to magnify the size of the market we serveand a necessary step for us."
Jain said the Freshworks' suite of customer engagement products along with a growing customer and partner base in the region will augment the company's local operations and transform the way businesses currently engage with their customers. "Our aim is to build rich, meaningful engagement with enterprises of all sizes that are looking for new cutting-edge solutions to power their customer and employee experiences," he said.