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Dell launches ‘Ready to Game ME’

New online hub is designed to develop and reshape the regional gaming community

Dell launches ‘Ready to Game ME’
Nossair says Dell aims to bridge the gap and raise the bar in eSports with Ready to Game ME.

Technology major Dell, has unveiled a gaming online hub titled "Ready to Game ME", an initiative the company said continues its commitment to provide the ultimate gaming experience for everyone in the region.

Ready to Game ME functions as a one-stop portal that fosters positive interactions among gamers of all levels across the region, serves as a rich source of information related to the best possible gaming experiences and global competitions available, especially in eSports.

With PC gaming's explosion in popularity driving cut throat innovation and competition, Ready to Game ME is designed as a gaming community to engage with players and fans across the Middle East.

According to Dell, users can access this online hub from anywhere and at anytime to find the latest news on gaming technology and titles as well as exchange information on gaming events from across the world.

"We pride ourselves on consistently introducing new advancements and bringing the latest innovation in gaming to our users," said Haidi Nossair, marketing director, Middle East, Turkey and Africa at Dell EMC. "The community has been an important focal point for us and we have carried that through to today."

Nossair said since eSports in the region remains largely untapped and is relatively in its infancy in comparison to mainstream sports, we aim to bridge this gap and raise the bar with Ready to Game ME. "We have designed Ready to Game ME as a resourceful programme for gamers," she said. "The programmes, information and features offered by this hub aim to engage Middle East regional gamers with information on activities in the industry happening on a global scale, thus, facilitating the growth and transformation of the thriving gaming and eSports community in the Middle East."

Dell said the gaming industry has changed at such an exponential rate over the years.

Keeping this in mind and as a provider of solutions in the gaming industry for more than 20 years with the Alienware brand, Dell has leveraged its expertise in this sector to develop Ready to Game ME. This campaign reflects the comopany's commitment to increase investments, and offerings to gamers, Dell stated.

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